A Video Introduction
to Michael
AM content strategist, editor, and PR consultant.
Advanced-Manufacturing
Marketing, Content & PR
I help industrial technology companies explain complex technologies, sharpen their positioning, and reach technical buyers and decision-makers.
Work directly with a journalist, analyst, and marketing strategist with roughly 14 years in advanced manufacturing. Additive manufacturing is my core specialty, alongside industrial AI, robotics, materials, and manufacturing software.
A free 20-minute introduction covers your goals, fit, and next steps. Paid strategy consulting and deliverables are scoped separately.
Services built around your next business priority
Marketing strategy, positioning & product launches
Clarify your audience, message, and route to market. Support can include positioning, launch planning, campaign development, industry partnerships, and commercialization communications, with input from your technical team.
Technical content, thought leadership & editorial development
Turn technical knowledge into articles, executive perspectives, customer stories, guides, and white papers. I work with subject-matter experts to explain what a technology does, where it fits, and why it matters to buyers.
PR strategy & industry communications
Develop a clear story, a credible pitch, and a targeted communications plan for launches, events, and company developments. Media outreach is scoped by project or at the consulting rate. Coverage and placement cannot be guaranteed.
Ongoing marketing & fractional support
Keep recurring content and campaigns moving across your website, email, social channels, video, and events. Multichannel management covers recurring publishing, coordination, and reporting. Fractional support adds senior planning, editorial direction, and hands-on delivery within an agreed monthly scope.
AI-assisted video & multichannel production
Develop researched scripts and AI-assisted video with editorial direction, captions, graphics, and channel-specific adaptations. Scope can include supporting social copy, scheduling, and distribution. Live-action filming and specialist production are separately scoped.
Manufacturing knowledge. Editorial judgment. Marketing experience.
My background spans editorial leadership at 3DPrint.com, contributions to Forbes, industry analysis, and a previous marketing role at ASTM International. That experience informs how I connect technical capabilities with applications, commercialization, and the questions industrial buyers ask.
Wohlers Platform launch
In my previous ASTM International role, I led go-to-market strategy and positioning for an interactive manufacturing market-intelligence product, directed and helped produce launch video, and managed press and analyst outreach. Wohlers Report 2026 data and team commentary were cited in The New York Times on February 27 and June 9, 2026. Editorial decisions remained with the publication.
AM CoE email strategy redesign
I consolidated fragmented sends into a recurring editorial format, developed segmented audiences, and introduced conversion tracking. The same-platform, year-over-year comparison recorded 57% fewer campaigns, 96% more opens, and 199% more clicks. Tracking recorded $22,000+ in pipeline value; pipeline is not revenue.
ASTM AM Certification program
I translated technical certification frameworks into benefit-led web and campaign content, coordinating email, web, and video from initial positioning through enrollment communications.
Explore the certification program
Manufacturing Unlimited
I conceived and executive produced the manufacturing field-reporting series, recruited and partnered with host Peter Zelinski, and built email and social promotion connected to ICAM. Related channel-wide results included a 346% year-over-year increase in organic YouTube views, excluding paid amplification.
Explore a Manufacturing Unlimited episode
These examples describe specific past programs, not guarantees of future performance.
Editorial work: Forbes · 3DPrint.com · Engineering.com portfolio
Consulting fees do not purchase editorial coverage or Forbes placement.
Download Services & Rate Sheet
Get the complete two-page guide to services, engagement options, and rates. Use the request form above with your name, business email, and company.
Your details will be used to deliver the rate sheet and respond to your inquiry. This does not subscribe you to AI in the AM or other marketing emails.
You can book a free introduction separately, without requesting the rate sheet.
Questions before we talk
Which industries do you work with?
Additive manufacturing is my core specialty. I also support adjacent industrial technology fields, including robotics, industrial AI, materials, and manufacturing software. The introduction helps establish whether my experience fits your market and project.
How do projects and retainers work?
We agree on objectives, deliverables, channels, revision rounds, and timing before work begins. Projects address a defined need. Retainers cover an agreed monthly workload; fractional support includes senior planning and editorial direction as well as delivery.
Is the introductory conversation free?
Yes. The 20-minute introduction covers your needs, fit, and possible next steps. Research, strategic recommendations, and consulting deliverables are scoped separately. No rate-sheet download is required.
Can you secure coverage in Forbes or another publication?
Consulting does not purchase journalism or editorial coverage. PR support can include story development, targeting, and outreach, but placements cannot be guaranteed. Editorial decisions remain independent of commercial relationships.
How is AI used in content production?
AI can support scripting workflows, video production, graphics, and adaptations. Research, editorial direction, and factual review remain part of the work. We agree on tools, approval steps, and appropriate disclosures.
Can you work with an internal team or agency?
Yes. Work can be scoped around your technical experts, marketing team, or agency. White-label content is available. Ownership and third-party licensing follow the services guide.
How do I get the services and rate sheet?
Complete the rate-sheet form with your name, business email, and company. You will receive the existing PDF automatically. Requesting it does not subscribe you to a newsletter. You can also book a free introduction independently.
Tell me what you are working on
Whether you need a clearer market position, a technical story, or consistent marketing support, start with a brief conversation about the work ahead.